what's this ebook about?

As the name suggests, it’s a free guide where you will learn about the cosmetics purchase preferences of these generations: Boomers & Gen X, Millennials, and Gen Z.

Develop a cosmetic line for each generation

Once you’ve really understood what Boomers & Gen X, Millennials, and Gen Z are looking for in terms of hair and skin products, the next step is to start developing them.

So many issues they need to face in the modern world, and so few effective solutions… Maybe your products will be the ones they want to keep!

But since the beauty industry is in constant change, you should count on the help of a manufacturing company that is able to keep up with this fast-paced environment: yep, we’re talking about HSA.